About us
Welcome to Smart Meals – where affordable, high-quality food meets everyday convenience.
We’re proud and blessed to bring you great-tasting, value-for-money frozen meals, delivered straight to your door in Cape Town, Durban, Johannesburg, and Pretoria.
Our meals are made with real ingredients and packed with flavor, perfect for bachelors, busy parents, hardworking students, and even tired grade parents who just don’t feel like cooking anymore.
From hearty pastas and cheesy pizzas to comfort bowls like Chicken à la King with rice, our dishes are frozen fresh to lock in taste and nutrition, making sure you always have a wholesome, satisfying meal within reach.
Our Dinner Boxes offer unbeatable value, giving you more meals for less, without compromising quality or taste. Whether you’re feeding a family or just yourself, Smart Meals is here to make life easier and more delicious.
Our Vision
To become South Africa’s go-to brand for convenient, affordable, and high-quality ready-made meals – making great food accessible to every home, no matter the budget.
Our Mission
- To deliver real food made easy through chef-prepared, frozen meals that balance quality, taste, and affordability.
- To serve busy individuals and families with ready-to-eat options that reduce stress and save time.
- To consistently innovate and expand our offerings while keeping our meals budget-friendly and nutritious.
- To build a brand that reflects care, convenience, and community.
♻️ Lets Talk Recycling ♻️
Sustainability First. Why We Use Recyclable Aluminum Trays.
At Smart Meals, we believe that convenience shouldn’t come at the cost of the planet.
That’s why we’ve ditched plastic packaging and made the switch to 100% recyclable aluminum food trays.
Aluminum is not only sturdy and heat-resistant, making it ideal for oven and microwave use,
it’s also one of the most recyclable materials in the world. Unlike plastic, which often ends up in landfills,
aluminum can be recycled over and over again without losing quality.
By using aluminum trays:
Reducing single-use plastic waste.
Supporting a circular recycling economy.
Making it easier for you to eat well and live responsibly.